Industry: Content Creation / Media Agencies
Built for media agencies to aggregate and visualize monetization revenue and metrics from multiple platforms without manual data entry.
Problem
- Fragmented Data Sources: Agencies had to manually log into multiple creator studios (YouTube, Twitch, etc.) to pull performance data.
- Lack of Unified Visibility: No single view to compare revenue-per-mille (RPM) or subscriber growth across different channels.
- Manual Reporting Lag: Time-consuming data collection delayed the ability to make real-time content strategy adjustments.
- Security Risks: The need to share sensitive platform login credentials with staff to gather basic metrics.
Solution
- Automated Data Harvesting: A centralized system that pulls data via official APIs and custom web scraping scripts.
- Secure Visualization Layer: A dashboard that displays sensitive financial and growth metrics without exposing account credentials.
- Cross-Platform Analytics: Standardized data formats to allow direct comparison of views, revenue, and engagement across all active platforms.
- Real-Time Updates: Automated sync cycles ensure the dashboard reflects the most current monetization status.
Tech Stack
- Data Retrieval: API Integrations and Web Scraping for platforms without public endpoints.
- Data Processing: Automated pipelines to clean and normalize diverse platform metrics.
- Visualization: Custom-built dashboard for interactive revenue and growth tracking.
Results
- Operational Efficiency: Eliminated manual spreadsheet updates, saving dozens of hours per month for account managers.
- Single Source of Truth: Centralized business metrics, providing agencies with clear, high-level insights into total portfolio performance.
- Strategic Optimization: Enabled data-driven decisions on where to allocate production resources based on platform ROI.
- Enhanced Data Security: Provided stakeholders with necessary visibility while maintaining strict control over platform access.