Portfolio
Revenue Insights for Content Agencies
Industry:
Content Creation / Media Agencies
Built for media agencies to aggregate and visualize monetization revenue and metrics from multiple platforms without manual data entry.
Problem
Fragmented Data Sources:
Agencies had to manually log into multiple creator studios (YouTube, Twitch, etc.) to pull performance data.
Lack of Unified Visibility:
No single view to compare revenue-per-mille (RPM) or subscriber growth across different channels.
Manual Reporting Lag:
Time-consuming data collection delayed the ability to make real-time content strategy adjustments.
Security Risks:
The need to share sensitive platform login credentials with staff to gather basic metrics.
Solution
Automated Data Harvesting:
A centralized system that pulls data via official APIs and custom web scraping scripts.
Secure Visualization Layer:
A dashboard that displays sensitive financial and growth metrics without exposing account credentials.
Cross-Platform Analytics:
Standardized data formats to allow direct comparison of views, revenue, and engagement across all active platforms.
Real-Time Updates:
Automated sync cycles ensure the dashboard reflects the most current monetization status.
Tech Stack
Data Retrieval:
API Integrations and Web Scraping for platforms without public endpoints.
Data Processing:
Automated pipelines to clean and normalize diverse platform metrics.
Visualization:
Custom-built dashboard for interactive revenue and growth tracking.
Results
Operational Efficiency:
Eliminated manual spreadsheet updates, saving dozens of hours per month for account managers.
Single Source of Truth:
Centralized business metrics, providing agencies with clear, high-level insights into total portfolio performance.
Strategic Optimization:
Enabled data-driven decisions on where to allocate production resources based on platform ROI.
Enhanced Data Security:
Provided stakeholders with necessary visibility while maintaining strict control over platform access.
Web scraping & Market intelligence