Portfolio

Revenue Insights for Content Agencies

Industry: Content Creation / Media Agencies
Built for media agencies to aggregate and visualize monetization revenue and metrics from multiple platforms without manual data entry.

Problem

  • Fragmented Data Sources: Agencies had to manually log into multiple creator studios (YouTube, Twitch, etc.) to pull performance data.
  • Lack of Unified Visibility: No single view to compare revenue-per-mille (RPM) or subscriber growth across different channels.
  • Manual Reporting Lag: Time-consuming data collection delayed the ability to make real-time content strategy adjustments.
  • Security Risks: The need to share sensitive platform login credentials with staff to gather basic metrics.

Solution

  • Automated Data Harvesting: A centralized system that pulls data via official APIs and custom web scraping scripts.
  • Secure Visualization Layer: A dashboard that displays sensitive financial and growth metrics without exposing account credentials.
  • Cross-Platform Analytics: Standardized data formats to allow direct comparison of views, revenue, and engagement across all active platforms.
  • Real-Time Updates: Automated sync cycles ensure the dashboard reflects the most current monetization status.

Tech Stack

  • Data Retrieval: API Integrations and Web Scraping for platforms without public endpoints.
  • Data Processing: Automated pipelines to clean and normalize diverse platform metrics.
  • Visualization: Custom-built dashboard for interactive revenue and growth tracking.

Results

  • Operational Efficiency: Eliminated manual spreadsheet updates, saving dozens of hours per month for account managers.
  • Single Source of Truth: Centralized business metrics, providing agencies with clear, high-level insights into total portfolio performance.
  • Strategic Optimization: Enabled data-driven decisions on where to allocate production resources based on platform ROI.
  • Enhanced Data Security: Provided stakeholders with necessary visibility while maintaining strict control over platform access.
Web scraping & Market intelligence